The Reciprocal Referrals Approach - a topic we explore in The Art of Inspiring Referrals Workshop.

Picture this: you are a fantastic chiropractor, new to the area, and yet people just don’t yet know that you exist. You already know that your practice will be wildly successful (because you invested in coaching from Craig Foote from the very beginning. 😉)

So, acting as if this is the reality, you will need to know who the best people in the area are to work with. Who’s the best physio, gym, naturopath, integrative GP, masseuse, podiatrist, psychologist and acupuncturist? Who is the best radiology centre if you don’t have an X-ray machine? (Alternatively, you also need to know who the people that you DO NOT WANT TO WORK WITH. Not everyone will want to work with you, so it’s best to find out from the get-go who they are as well.) 

Back to the desired allied health people- your future clients will need their services at some point, and you want them to be well taken care of. 

These peop...

Craig shares the background story of naming Chiropractic Flight School. (Filmed at Sydney Airport)

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There are three words (alright it might be only two) that are most likely killing your practice. In this vlog Craig shares what they are and how to change them.

As chiropractors, we’ve all run behind at some point in shift. You have assistants sending you little messages which start from little memos of inspiration;

“You can do it!”😀

“You’re doing great!”👍

These then slowly evolve to that of pictures that reassemble a poop emoticon💩- indicating you’d better pull your finger out!

Perhaps you’ve had an acute patient come in that required more time that was allocated. Perhaps you’re tired from having a sick child at home and you’ve lost sleep. Perhaps you just haven’t got your head in the game! Either way do not apologise for running late! Please let me explain.

Saying “I’m sorry” makes it about you feeling better and not them! .. Saying “I’m sorry” says that what you have been doing is of little importance you have wasted both your time and theirs. Saying “I’m sorry” means that one day- should they ever be acute- you will also waste peoples time while working with them.

“If I can’t say I’m sorry what can I say?”

Try this;

“Thank you for ...

Let me paint you a picture.

You’ve been in practice a couple of years and each day when you get into clinic you likely say the same thing to your colleagues and patients. Then you start about going through the same routines that so far have got you to the point that you are. Now that may- or may not- be a good thing!

You are almost certainly on remote control or auto pilot and often, before you know it, time has passed and you may very well ask the question- “Where did the time go?”

What we know about neuroplasticity is that we become accustomed to our surroundings and often become blind to what is going on.

 I recall having a holiday and one of my friends who was locuming for me, moved my tables by literally 5cm (2 inches). The first 3 days back in practice I kept on hitting my shins on the metal edges of my tables because I wasn’t used to them being in that position. I had grown accustomed to where they had been for the past few years.

Now over the years I have been to all types...