What I Would Do if I Were Starting a Practice from Scratch.
The Reciprocal Referrals Approach - a topic we explore in The Art of Inspiring Referrals Workshop.
Picture this: you are a fantastic chiropractor, new to the area, and yet people just don’t yet know that you exist. You already know that your practice will be wildly successful (because you invested in coaching from Craig Foote from the very beginning. 😉)
So, acting as if this is the reality, you will need to know who the best people in the area are to work with. Who’s the best physio, gym, naturopath, integrative GP, masseuse, podiatrist, psychologist and acupuncturist? Who is the best radiology centre if you don’t have an X-ray machine? (Alternatively, you also need to know who the people that you DO NOT WANT TO WORK WITH. Not everyone will want to work with you, so it’s best to find out from the get-go who they are as well.)
Back to the desired allied health people- your future clients will need their services at some point, and you want them to be well taken care of.
These peop...
The Person Who Earned The Referral, Needs To Receive The Referral
In this Craig discusses why, in a referral driven practice the person who earned the referral MUST receive it, and it's not why you think...
Craig discusses the ramifications of doing otherwise and highlights 3 key things that you can do in your practice immediately to begin increasing both retention and your internal referrals.
Avoid the "Friendzone!"
In this short video, Craig shares his insights on chiropractor's getting "friend-zoned" with patients and the pitfalls associated.
Don't Apologise For Running Late!
As chiropractors, we’ve all run behind at some point in shift. You have assistants sending you little messages which start from little memos of inspiration;
“You can do it!”😀
“You’re doing great!”👍
These then slowly evolve to that of pictures that reassemble a poop emoticon💩- indicating you’d better pull your finger out!
Perhaps you’ve had an acute patient come in that required more time that was allocated. Perhaps you’re tired from having a sick child at home and you’ve lost sleep. Perhaps you just haven’t got your head in the game! Either way do not apologise for running late! Please let me explain.
Saying “I’m sorry” makes it about you feeling better and not them! .. Saying “I’m sorry” says that what you have been doing is of little importance you have wasted both your time and theirs. Saying “I’m sorry” means that one day- should they ever be acute- you will also waste peoples time while working with them.
“If I can’t say I’m sorry what can I say?”
Try this;
