In the "Art Of Inspiring Referrals" we discuss the use of telling stories of other patients success or of them overcoming challenges. The result of this is often of increasing the patient's confidence that they are in the best hands. 

Key things here are;

• You need to be telling truthful stories- no porkies (lies)!
• Be clear on the purpose of the story and ensure that is clearly what is being understood by the patient.
• Shortlist your best stories and identify when they would be best used.

As always if you find this vlog useful please contact us and let us know how you went. For those who are interested in what it would mean to have one on one coaching with Craig please click here and set up a time to discuss with Craig your challenges and what you'd like to achieve.

Outside of rent, staff wages are usually any businesses greatest expense. At the same time, your staff are also your greatest asset! That is of course if you have chosen them well and then trained them accordingly.

Craig shares the secret of how he and his team choose excellent staff.

Craig shares the background story of naming Chiropractic Flight School. (Filmed at Sydney Airport)

Interested in finding out more about coaching with Craig- CLICK HERE!

Filmed in Fiji on the back of a presentation at 'Fiji On Fire'- in this Vlog, Craig discusses how you can use 'Your Words' to change you old default patterns to those that are serving you. It's surprisingly simple- but we never said it was easy!

For those who are interested in learning more or wanting to contact Craig CLICK HERE.

It's quite clear that as a profession we have a wide range of opinions and experiences on what our particular focus should be. In preparing my ACP (Academy of Chiropractic Philosophers) I came across a book titled "Chiropractic Peace" Executive Editor William P McDonald. The book discussed the differing views of the broad spectrum of chiropractic in an informative and mature fashion- I'd recommend it if you would like to understand the thinking of the other 'camps.'

Then I got to thinking about the mudslinging that occurs in the profession that more often than not continues to polarise views whenever the two ends of the spectrum meet. 

Having successfully facilitated groups and clients for some years, I feel it would be appropriate to assist in you having conversations that are constructive and enlightening rather than inflammatory.

Personalise your opinion or observations.

Avoid making any universal statements such as,

“You know when you see a patient...

In this Vlog, Craig guides you through 'The Inconvenience Truth.' It will assuredly make you look at your own practice with a new perspective. Remember this is INTENDED to challenge your thinking, and get you CLEARER on your own professional identity. Play along and you may just learn something about yourself. 

There are three words (alright it might be only two) that are most likely killing your practice. In this vlog Craig shares what they are and how to change them.

In this short video, Craig shares his insights on chiropractor's getting "friend-zoned" with patients and the pitfalls associated.

As chiropractors, we’ve all run behind at some point in shift. You have assistants sending you little messages which start from little memos of inspiration;

“You can do it!”

“You’re doing great!”

These then slowly evolve to that of pictures that reassemble a poop emoticon- indicating you’d better pull your finger out!

Perhaps you’ve had an acute patient come in that required more time that was allocated. Perhaps you’re tired from having a sick child at home and you’ve lost sleep. Perhaps you just haven’t got your head in the game! Either way do not apologise for running late! Please let me explain.

Saying “I’m sorry” makes it about you feeling better and not them! .. Saying “I’m sorry” says that what you have been doing is of little importance you have wasted both your time and theirs. Saying “I’m sorry” means that one day- should they ever be acute- you will also...

I was a buoy which had lost its mooring. My direction went with the tide, dependant on factors external to myself. I went this way and that to make others happy and content. I was tired both physically and emotionally.

I then observed that all the greatest chiropractors, (or for that matter world leaders) had one thing in common; they were all lighthouses. Rock solid standing up against the elements with their unrelenting bright light. Now the thing about lighthouses is that they are dependable. Ships use them for guidance away from danger. Some ships may have another destination and will pass it by, however many will use its guiding light to find safety.

Buoys without moorings are useless to ships. They could be floating over rocks or a deep channel but the ships are never sure- loose buoys are dangerous!

Now I consider myself a lighthouse.

Steadfast in my beliefs and in the services I provide. People who don’t wish for my services (ships with other destinations) will pass...