Have you ever noticed that if you hear someone calling your name you instantly look around to see who it is? It sounds obvious but your name is your identity.
When a new person comes into your practice it actually is YOU being assessed.
It is said that “people don’t recall WHAT you told them, they remember how you made them FEEL.” Getting their name right is the first step towards making these people FEEL like they are in the right place and in the hands of the right person.
Looking at their name on the new patient form and making sure you get it right as quickly as possible is critical to creating a connection with them. You have about 20 minutes to mispronounce their name as much as possible. This is around the same length of time as an initial new patient assessment. After that time should you continue to either mispronounce their name, or worse forget it and call them someone else’s, you are likely up the creek without a...
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